Getting Out There
Mary Ryan's is a well-known and long-established brand in Queensland bookselling. The marketing team provide exciting local and regional promotions designed to attract new readers to our stores.
Mary Ryan's advertising funds are managed by the marketing manager at head office. Funds are spent on branding activities, group promotions, group marketing campaigns, and any costs that involve managing these activities.
All local advertising is funded by individual stores and must be carried out within the advertising standards and guidelines and approved by the Marketing Manager. It is important for each store to take advantage of the group advertising and support it as if it were a local promotion.
Good Book Guide (GBG)
Mary Ryan's releases the GBG three times a year. The GBG is an 8-page catalogue. Every issue of the GBG features approximately 40-50 books, plus other products, author events, in-store competitions, and giveaways.
The GBG is the most proven form of advertising for Mary Ryan's, and each store must distribute a minimum of 10,000 copies of each release of the GBG in some form. It is well known that Mary Ryan's drives sales for featured catalogue books.
The Market to Market graphic designer designs all Mary Ryan's catalogues and advertisements. This ensures any marketing or branding is efficient and precise.
Mary Ryan's also produces a weekly Mary's Top Ten, which is combined over the Mary Ryan's stores and can be used in local media or in-store promotions.
Franchisees will benefit from regular point-of-sale material, posters, and flyers. Our marketing team can provide advice on any specific marketing campaigns for local events, new store openings, and any local or regional marketing programs.
Mary's Top 10
|1||The Barefoot Investor|
|2||The Good People|
|4||Truly Madly Guilty|
|5||Big Little Lies|
|6||The German Girl|
Armando Lucas Correa
|9||Hidden Life of Trees|